The mass-marketing of interracial relationships, particularly white women with black men, has become so ubiquitous and so militant, even the least observant members of our culture have begun to notice. Walking through a mall recently I noticed three large marketing images of couples in three different stores. Two of the three were interracial couples, depicting a white woman and black man; the third couple was white. Perhaps what struck me as most peculiar was the fact that the city where I was shopping, whites make up about 97% of the population, blacks are less than 2%. I wondered if the purpose of “diverse” advertising was to sell more products, or really to indoctrinate, to condition, and signal how “progressive” they are.
We’re fighting today for rootedness instead of cosmopolitanism, we’re fighting for identity instead of homogeneity, we’re fighting for the natural instead of the plastic, we’re fighting against individualism, consumerism and inauthenticity. Greg Johnson talks about Martin Heidegger and his contributions to this fight.